Welcome to My Generation Beer Co..

You are the first and last of your kind.
It ain’t what you got,
it’s what you make.

Whatever it is – do it now,

the conditions will always seem impossible.

Sail away from the safe harbour.

Listen to good music and keep the faith.

You are the first and last of your kind.

Believe in yesterday

My Generation

Session Pale Ale

My Generation Beer Co. holds experience and integrity in great store, which is why we brew our beer in Masham, Yorkshire with Black Sheep where six generations have devoted their lives to crafting quality beer.

My Generation beer – Session Pale Ale – is our first and signature brew. It’s a light straw colour, made with four whole flower hops: Polaris, Galena, Cascade & Magnum and the best British Maris Otter barley. Pin sharp and star bright.

We dedicate this beer to everybody here who is still searching.

Buy beer:

https://www.beerhawk.co.uk/black-sheep-my-generation http://www.blacksheepbrewery.com/shop/my-generation-4-x-330ml-can.html

Official beer partner to Mod Radio.

330ml can 4.7% abv

30 litre keg 4.7% abv

9g cask 4.2% abv

4.7% ABV

Listen to the music

Bands, songs and videos from the past and present to inspire My Generation.

Get your

eyes & ears

round this:


We get into the heart of the holy trinity:  beer, music and pubs. Plus other words to stir the soul.

January 19, 2019

New Year – new music – new challenges…

A belated happy new year to you, we hope 2019 will be a happy and healthy one for you. Over the past two months we have been busy going after …

August 30, 2018

My Gen at Cool Brittania Festival, Knebworth

Not ones for nostalgia (!), you can imagine our heartfelt joy when we learnt we could have our session pale ale on tap at the first ‘Cool Brittania’ music festival …

June 1, 2018

Big is beautiful – Our super sized pale ale hits Morrisons

As summer kicks in, our 660ml sized big bastard of a bottle of My Generation Pale Ale has found its way onto about 250 Morrisons beer shelves, ready to be …

April 4, 2018

A big few months ahead! Where to find us…

It’s been a wicked start to the year and we’re absolutely chuffed with the new listings ahead! Supermarkets: So… Tesco will be taking our spanking new 500ml printed bottle national …

August 12, 2017

My Generation Beer wins brewing medal at World Beer Awards 17

It is a special moment in our young history…our first brewing medal…and what a medal to have scooped. We are absolutely made up to have picked up a bronze at …

June 30, 2017

My Generation cans…thousands of them

Very happy to have moved into full production of our 330ml cans which are now available on-line, in supermarkets and in a selection of pubs and bars across this fine land. Best …

April 26, 2017

My Generation Session Pale Ale – now available in keg

Tasting and looking super wicked, we are proud to announce My Gen Session Pale Ale is now available in 30L keg format and we’ve secured a six month deal with …

January 13, 2017

What is an ‘opportunity’?

An opportunity is an occasion or situation that makes it possible to do something that you want to do or have to do, or the possibility of doing something. In …

October 22, 2016

True friendship – Dr. Lickerman

The Japanese have a term, kenzoku, which translated literally means “family.” The connotation suggests a bond between people who’ve made a similar commitment and who possibly therefore share a similar …

September 2, 2016

My Generation Beer collab with Mod Radio

We are dead excited to announce we’ve joined forced with top internet radio station, Mod Radio to become the official beer partner to the station. Mod Radio is growing massively and …


I faced about again, and rushed towards the approaching Martian, rushed right down the gravelly beach and headlong into the water. Others did the same.

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