Welcome to My Generation Beer Co.

You are the first and last of your kind.
It ain’t what you got,
it’s what you make.

Whatever it is – do it now,

the conditions will always seem impossible.

Sail away from the safe harbour.

Listen to good music and keep the faith.

You are the first and last of your kind.

Believe in yesterday

My Generation

Session Pale Ale

My Generation Beer Co. holds experience and integrity in great store, which is why we brew our beer in Masham, Yorkshire where six generations have devoted their lives to crafting quality beer.

My Generation beer – Session Pale Ale – is our first and signature brew. It’s a light straw colour, made with four whole flower hops: Polaris, Galena, Cascade & Magnum and the best British Maris Otter barley. Pin sharp and star bright.

We dedicate this beer to everybody here with hearts.

Buy beer:

Official beer partner to Mod Radio.


330ml can 4.7%


9 g cask 4.2%


30 litre keg 4.7%

Listen to the music

Bands, songs and videos from the past and present to inspire My Generation.


Get your

eyes & ears

round this:



Us and Pete Brown gets into the heart of the holy trinity:  beer, music and pubs. Plus other words to stir the soul.

October 22, 2016

True friendship – Dr. Lickerman

The Japanese have a term, kenzoku, which translated literally means “family.” The connotation suggests a bond between people who’ve made a similar commitment and who possibly therefore share a similar …

September 2, 2016

My Generation Beer collab with Mod Radio

We are dead excited to announce we’ve joined forced with top internet radio station, Mod Radio to become the official beer partner to the station. Mod Radio is growing massively and …

May 27, 2016

Letters to a Young Poet

Be patient toward all that is unsolved in your heart and try to love the questions themselves, like locked rooms and like books that are now written in a very …

December 11, 2015

London is dying

London is dying.   You might not think so from the ever-spiralling property prices and the record number of cranes on the skyline, but creatively, artistically, socially and culturally, London …

October 3, 2015

We need better beer at music festivals – here’s why

This summer I had the most incredible experience of my life as a professional beer writer.   I was on stage in the literary tent at the Green Man Festival. …

July 31, 2015

The importance of music in pubs (and Simply f***ing Red)

Ask most pub-goers why they choose a specific pub as their local, and chances are they’ll have something like ‘My kind of people’ or ‘It’s got a good atmosphere’ at …

June 25, 2015

Nostalgia – ‘hypchondria of the heart.’

You’ve probably heard the phrase ‘Nostalgia isn’t what it used to be.’   It sounds like a clever neologism, something coined in the last few years as a wry comment …

May 22, 2015

Has rock music lost its power to shock?

Last week I went to see my favourite band of 2015 (so far) play live at the Roundhouse in Camden, North London.   Public Service Broadcasting is a wonderful idea. …

April 18, 2015

Pete Brown’s ode to vinyl

Just down the road from me in Dalston there’s a new vinyl-only record shop. It’s sparsely furnished, with plain wooden racks. And there’s never anyone in there.   Every time …

April 7, 2015

Pete Brown finds the world’s smallest record shop

The World’s Smallest Record Shop only exists on one or two days a year.   It has no permanent sign, and even when it’s open, you have to look carefully …


I faced about again, and rushed towards the approaching Martian, rushed right down the gravelly beach and headlong into the water. Others did the same.

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